Saturday, August 15, 2009

Relationship-Centric Companies: Part 3 - "Maximizing Relationship Value Through Technology"

Software can enable companies to broker value-driven business relationships through agile technology solutions. By focusing on the relationship-centric business pattern and the delivery of agile interactions, software product suites should help a company manage the internal relationships between business, operations and IT that together drive the external value-based relationships between the business, its partners and its e ndcustomers.

Value to the Company
By using appropriate products and services companies can reduce the time it takes to deliver their offers to the market by efficiently optimizing operations and reducing the resources (personnel and costs) required to do so through the adoption of agile methods. Agility with respect to the interactions that affect the internal development lifecycle and the external interactions that forge value-driven relationships with partners and end-customers ultimately result in a lowered total cost of ownership.

Value to the Partner
Companies that have been enabled through appropriate software and strategies can extend to their partners the intrinsic value gained from the use of those same products and strategies by establishing deeper, more meaningful connections by way of seamless integration and linkage of business processes that present the end-customer with a consistently delivered, contextually relevant and brand appropriate, high quality customer experience.

Value to the Customer
The end-customer is the ultimate recipient of these benefits because they are able to manage their relationship with the business on their own terms: they chose when, where, how and why they initiate interactions with our customers and their partners. And the end-customer knows the power is with them — if Company A is not committed to the relationship, Company B certainly will be. The right software can enable companies and their affiliates to elevate the end-customer to their rightful position: the top.

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